The City of Whittier values its unique history and strives to maintain the character of the community while recognizing the importance of being flexible to accommodate the changing economy in Southern California. Economic development is a top priority for the City Council because it plays an integral role in the community. Prosperous business owners, quality, high-paying jobs, and an increased tax base produce a healthy city. With an increased economic vitality, the City may continue to provide a high quality of life for workers, business owners, property owners and all residents.

The Vision for economic development in the City of Whittier is: A well balanced City where business complements and adds to the quality of life for all who live, work, shop and play in Whittier. The Mission statement established to achieve this vision is to: Facilitate the growth, diversification and stability of the Whittier economy; create prosperous income opportunities for all citizens of the City; expand the economy; and provide a sustainable future for Whittier.